FOR IMMEDIATE RELEASE July 3, 2019 Press Release: New Glasgow Farmers Market Launches Food Bucks Pilot Project in Pictou County
The New Glasgow Farmers Market (NGFM) is thrilled to announce our participation in the launch of a province-wide project to increase food security and support households in need across Nova Scotia. The NGFM is working with the Farmers Markets of Nova Scotia and four other member markets on the project named the Nourishing Communities Food Bucks Pilot Study. We are working with local partner organization, Kids First to issue “food bucks”, an anonymous alternative currency that can be redeemed at any vendor stall at the NGFM. This pilot project is built upon successful programming in British Columbia and an expansion of work done for three seasons at the Wolfville Farmers’ Market and a previous season at the New Glasgow Farmers’ Market.
“The New Glasgow Farmers Market is proud to participate in the Nourishing Communities Program. Making a positive impact on overall health and well-being in our community and increasing access to local food and goods is at the core of our organization. To be able to expand on this goal in such a meaningful way is very rewarding for us”, comments Kristi Russell, Market Manager of the New Glasgow Farmers Market.
Michelle Ward, Executive Director says “Partnering with the New Glasgow Farmers Market has been such a great experience for our organization and families in our community. Families are embraced as part of the Farmer’s Market family and treated with such respect. They have told us so many positive outcomes from their experiences and we are pleased to continue to be a part of this program”.
“This is a fantastic opportunity to explore just how big of an impact a farmers’ market can have for its community”, says Justin Cantafio, Executive Director of Farmers’ Markets of Nova Scotia (FMNS) Cooperative. “Farmers’ Markets are so much more than a once-a-week shopping destination. They’re social, cultural, and economic hubs and anchors in their communities.”
This project is made possible thanks to generous funding and support provided by Communities, Culture and Heritage Nova Scotia, who have indicated that a successful pilot project may mean an opportunity to expand to even more markets next year. Thanks also goes to the Farmers’ Markets of Nova Scotia who has organized and made this opportunity possible.
Participating partner organizations will select participants in need who will benefit from reduced food insecurity and increased social inclusion. As recently as 2014, over 15% of Nova Scotians experienced food insecurity, including 22% of children, and food bank use has been steadily increasing in Nova Scotia . A 2015 study found that Nova Scotia’s food insecurity rates were the highest in all of Canada , and seniors are particularly vulnerable to food insecurity , with 19.7% of Nova Scotian women over 65 and 14.7% of Nova Scotian men over 65 living in low-income households .
The Nourishing Communities Food Bucks Pilot Study will: • Contribute to systematically overcoming Nova Scotia’s high rates of food insecurity; • Provide much needed opportunities for social and community engagement for people experiencing poverty, food insecurity, and social isolation throughout Nova Scotia, and; • Support the production and availability of locally grown and produced foods.
The Nourishing Communities Food Bucks Pilot Study has three principal objectives: 1. To provide financial support to those in need to access healthy food; 2. To provide an experience that supports physical, mental, and community health; 3. To support local producers and farmers in developing a robust food system in Nova Scotia.
We have so many talented artisans in our part of the country. No matter where you travel around Atlantic Canada, there is always something that makes every place uniquely and beautifully its own. Besides our amazing people, it’s part of our charm.
This summer, we want to celebrate our inspiring artisans and of course, no celebration is complete without food and music. Atlantic Arts & Appetites will bring the very best of those together during a special weeknight showcase.
Visitors and locals will discover inspiring Maritime Artisans, enjoy the smells and tastes of delicious foods and listen to talented local musicians combined to make a perfect local mid-summer night experience.
There are only 3 dates, Wednesday June 26, July 17 and August 21, from 4 until 8pm.
If you are interested in becoming a featured exhibitor, you can apply online HERE. If you have any questions, please contact us at email@example.com .
We normally do our year in review in January. You know, when people are supposed to do them. However, maybe that’s a new resolution for next year!
We wanted to let you know what we’ve been up to and what our plans are for the upcoming year.
We began the year with Chill Out, getting ready for the Winter Carnival season. Spring was a challenge for many of our farmers. We had a super late killing frost in June and crops across the province were lost. Some numbers say that up to 80% of provincial wild blueberry crops were lost. Many other crops were damaged and the growing season cut short. For the consumer, that meant a little less variety and shortened supply. We had hoped that we might be fortunate enough for a longer, warmer season at the end of the year, but unfortunately Mother Nature didn’t see it it that way and before we knew it, winter made its appearance again.
Raise the Barn
We announced our plans to Raise the Barn. We are are still working on getting a ballpark on costs which is why you haven’t heard a whole lot more on this yet. As this is a non-traditional build and we are building on the existing dome foot print, there are costs associated with taking down and re-installing electrical and plumbing, dismantling the dome etc. Once we have those costs, we can start looking for grants and kick fundraising into high gear. Vendors have donated/raised over $1200 themselves already!
healthy living program
Thanks to the Aberdeen Health Foundation, we were able to complete one of our goals of making local more accessible in our community. With help from our friends and partners over at Kids First, ten families were given $100 per month to spend at the Market for seven months. The program just wrapped up in January and we are pleased to say that it was very successful. Look for our final report on that coming soon. It is our goal to be able to run the program again this year and we are working hard behind the scenes to expand it.
THe Giving garden
The Giving Garden has morphed into an educations space. We were able to have some local camps come by as well as a youth group from the YMCA. We were able to talk about how food is grown and have an open conversation around food, the importance of the local food chain and more. They were all great kids and we are always so happy to see how engaged and interested they are in their food and where it comes from and happy to help them re-frame how they think about food.
school and Community engagement
One of the things we love the most is engaging with our youth and community. We have spoken at several local schools of varying ages. We have covered topics such as why local is important, where we fit in out food supply system, agriculture, entrepreneurship and more. We love engaging wherever we can and are always open to attending events and speaking about how the Market works and the importance supporting local has to our local economy with real life examples. If you would like us to get involved on a specific topic for your school, group or event, you are more than welcome to contact us at firstname.lastname@example.org .
Friends of the Market
We had some great friends join us this past year. We welcomed yoga at the Market, a reading by Author Sarah Butland and our friends from the New Glasgow Library held a very special pop-up library where guests could even pick up their own card! The YMCA visited us often and brought Y on the Move to host activities for the kids and highlight their upcoming programs. We are very thankful to have had these activities at the Market. We look forward to hosting some more unique workshops. If you are with an organization and would like to join us with an activity, please e-mail us at email@example.com
Events are vital to our sustainability. In addition to table fees, fundraising is part of our operational revenue. It also allows us to contribute to programs like the Healthy Living Program and maintain the Giving Garden. We like to try new and different things and of course, we like to have fun!
In 2018, we hosted a Luau, the All Hallow’s Ball for Halloween and ended the season with our first event Winter Wonderland Gala. Everything was farm to table with as much as possible purchased from our farmers and food vendors and each event was highlighted with some of our amazing local musicians.
Our events compliment our other fundraising initiatives like our monthly 50/50 draws, and our annual Mother’s Day and Christmas baskets.
Keep an eye out for our 2019 events, coming soon!
As we mentioned earlier, our fundraising helps us to make improvements to the Market. These are funded solely with Market funds and sometimes grants. Past improvements have included new appliances, upgrades to fixtures, the Market kitchen and more. There are always little ones that happen throughout the year that you may not notice, but we have two notable ones for 2018.
This year, one of the big things was our brand new heaters. We’d like to extend our sincere thanks the Municipality of Pictou County for contributing $2500 towards these heaters. The remaining $12,000+ was fully paid for by the Market with funds that have been raised and saved over the last years. These heaters are a bit of a game changer for us. Not only did it make the shoulder season in November-December much more pleasant for shoppers and vendors, it means for the first time ever, we will be opening the dome early, beginning March 2nd this year! We have vendors waiting in the wings to join us and we cannot accommodate them because we can’t house them all in the Market building.
Even better, the heaters can be re-used in the barn and then we will have two year round buildings so we don’t have to turn would-be vendors away.
Another improvement we’ve made that is noticeable from all aspects is the addition of a comprehensive software designed specifically for Farmers Markets. This program is being used all across North America and we were one of the the first (if not, the first) Market in Nova Scotia to use this program.
This system allows vendors to apply online, provides for more effective organization and planning and streamlines the application process for users. From a customer viewpoint, you are able to see a real time listing of 2019 vendors and even a Market Map to give you an idea of who is where at the Market on a given Saturday. You can also find vendor profiles and contact information along with their dates of scheduled attendance.
Our partners at MarketWurks and their team of stellar software engineers are always working on making changes and adding improvements to make it a better experience for markets, vendors and patrons.
What’s happening in 2019?
atlantic arts & appetites
We are pleased to introduce a new mini-series of weeknight Markets focused on Artisans and Food called Atlantic Arts & Appetites. This is aimed at giving residents and visitors to the area snapshot of local products and music. In addition to local vendors, we are opening this up to anyone across the Maritimes for these special Markets. These market will take place from 4-8pm and are currently set for June 26, July 17 and August 21. Watch for more information. If you are interested in becoming a vendor for this series, you can apply online, just pick the Atlantic Arts & Appetites dates: APPLY HERE
If you are attending only these dates, your sign-up fee is waived
Events & Fundraising
This year we will have our annual Mother’s Day Basket and Christmas Basket as well as our monthly 50/50.
We will have 2 events this year. We will have a summer Farm to Table event, details are still to be confirmed. We are also happy to announce that our Winter Wonderland Gala returns with the Kilted Chef on December 7th, 2019. We’ll keep you posted!
We have a special musical Saturday planned for you at the Market this Saturday. We are welcoming Jim Hadley and his wife Kim. But not only that, they will be joined by some of their musically talented friends, and if you read on, you just might recognize them!
Jim Hadley is a member of the band ” Where Rivers Meet”
Beresford New Brunswick singer-songwriter Jim Hadley has performed across Canada and in the United States. He started his musical performances playing the harmonica at the age of 4 and was playing for audiences from that moment on. He was playing the guitar by the age of 10 and had developed an interest in singing at the same time. It
was not long before he was performing for audiences at various events. This included playing harmonica and singing as a guest on various Radio Shows both in the US and Canada. His love of music spans across many genres from Rock & Roll to Country to Swing / Big Band. He has had the opportunity to perform to, and delight large audiences across Canada. In addition, he has performed for Broadway genre productions.
Jim released his first album titled “At Last”
in October of 2008 while living in Dieppe NB. It includes an English and French compilation of songs he has written )
and composed. This album was recorded with the musical talents and
support of his wife Kim ( vocals ) and son Scott (vocals / Drums ).
Jim currently performs with his wife Kim as the group “ Silver Sound “ at various types of venues, and also performs with the group “ Classic Country “ as one of the lead singers and lead / rhythm guitarists. (source: http://www.whereriversmeet.ca/jim-hadley.html)
Also joining Jim and Kim are a music duo you may recognize. Nelson (aka beekeeper at Macd’s Bees and Maureen Macds Bees product developer extraordinaire) are also a very talented musical family.
They will be performing a set but also joining them are Declan Ror and Avery Cameron for a couple of tunes. You will be treated to an array of music genres; something for everyone to enjoy!
We are excited and proud to introduce the NGFM Healthy Living program!
In our County, there are many families who are food insecure meaning they do not always have enough money to get the food they need, much less have access to quality local food and we believe everyone deserves that!
We recognize that there are families who would like to shop at the Market but face a number of barriers including financial and social barriers. We have been trying to figure out a way to make the Market more accessible to these families for awhile. E
BC has an established provincial program being run with their Farmers Markets and Wolfville has run one successfully for the last few years as well. Of course we have been wanting to make this happen for our County and with a little help from our friends, we are able to do just that!
The NGFM Healthy Living Program will provide 10 low income families with $100 in Market Money for 7 months. We wanted to make sure that it continued through Christmas as this is often the hardest time for families. The total investment in this program is $7,000. This program is fully funded by the Aberdeen Health Foundation with in kind support from Kids First and the New Glasgow Farmers Market.
Kids First is a charitable organization that serves low income families with children. We approached Kids First because they have families with children and we wanted to give the kids the opportunity to have a good start in learning about local food and all that shopping at the Market has to offer them. This opportunity not only gives families access to healthy food, but they also get the added benefit of social interaction and the feeling of inclusion in our community, something that can be difficult for these families.
For some of these families, the Market seems unattainable and intimidating. These families struggle for necessities and may not be able to afford little luxuries, like a nice bar of soap or a toy for their child, much less healthy local food. These little luxuries and something like eating out are often something that other people do. These families may not know the process of ordering fresh cuts of meat or had the opportunity to eat some of the unique produce at the Market, so much of this will be new to them.
These families will attend a Market info session to help them understand what to expect. Together, we will be addressing their concerns with them to help make these processes less intimidating and help them to feel comfortable.
These families will have access to programming that will help with nutritional education, food preparation and more. This program will be administered with kindness, respect and dignity, free of stigma.
This program also does double, even triple duty. As always, 100% of Market Money, including the Market Money from this program, spent at the Market goes directly to vendors (as it always does). So at the same time as these families benefit, local farmers, food producers and artisans that sell at the Market also benefit. They make their livelihood and in turn will spend their money in the community and then those businesses benefit too! A ripple effect, like a drop in a pond!
This is a win-win-win, especially for families, but vendors and the community as a whole.
These families will now have access to healthy local food. They will be able to be part of a community where they may have felt isolation before. Hopefully we will be able to illustrate to them that the Market is a comfortable place and that items are not as expensive as they think and that eating local, healthy food IS within their reach. These families will get to listen to music, they can take their child to lunch or buy them a special treat, maybe they can buy a roast or try some micro greens or a new variety of beet or carrot. Maybe they can buy a nice bar of soap or enjoy some gluten free bread that they may not have been able to afford before. Perhaps they can buy a toy for their child’s birthday and at Christmas they can have a turkey.
This is about whole health and increasing quality of life and adding tools to the kids toolbox to help them make great choices that will set them on the right path as they grow up. This is about everyone being part of the community and the Market giving back.
If the program is successful and feedback from the families are positive, we will find a way to run it again. Someday maybe we will also have a provincially run program! Dream big.
If you happen to come across Henny or Cecil, please take them to your local Farmers Market and document your journey with photos along the way. Once at your Farmers Market, take a photo of them there and then post the photos to their Facebook page and tag us on instagram @ngfarmmarket. Use the hashtags #henny&cecil #ngfarmmarket and #FarmersMarket *Hint: They also love craft breweries and local wineries too!
Once you have shown them around the Market, please give them to someone at that Market or another person who you know will take them to another Market. If possible, take a photo of the adoptive “farmer” who will take them to the next Farmers Market.
Let’s see how many places they can visit! We will share all of their adventures on Facebook and Instagram.
We love mail, if you would like to send us a postcard or letter from Henny or Cecil, we would love to post it at our Market!
Mail it to:
New Glasgow Farmers Market
261 Glasgow St.,
New Glasgow, Nova Scotia
MORE ABOUT HENNY & CECIL
Henny & Cecil were “born” in 2017. Created by New Glasgow Farmers Market (NGFM) vendor Melissa Zimmerman of Handcrafted by Melissa. Melissa has been a vendor with the NGFM from it’s beginning! She crochets beautiful scarves, blankets, hats, and stuffed friends just like Henny & Cecil.
Henny & Cecil were chosen by Market Manager Kristi to go on this very special journey. She thought they were the perfect pair to help spread happiness and also a way to see how many people would take part and see how far they could travel so that everyone could see what other Farmers Markets were like.
Like anyone, before they could leave on their journey, Henny & Cecil had to prepare. They visited Lisa with LK Designs. Lisa outfitted them with specially made tags that would stand up to travel. The tags holds the important information on what to do if you meet Henny or Cecil. Lisa makes children’s clothing, reading pillows and so many other things, are loving created by hand!
Once they had their tags, Henny & Cecil traveled to Charlotte of Quilted Chaos. Charlotte was tasked with making Henny & Cecil’s journey comfortable and safe. She made them a bag that would be carried with them them. It would keep them clean and give their adoptive farmers an easy way to carry them.
Just before they leave, Kristi will make sure the instructions are carefully attached to Henny & Cecil’s tags.
Now they are ready to go!
Stay tuned and let’s see how far their adventure takes them! Don’t forget to like and follow them on facebook and follow @ngfarmmarket on instagram.
We are a proud member of the Farmers Markets of Nova Scotia?!
What does this mean?
2. We are a non-profit organization
Our focus is not on profit, but rather on our vendors and community and ways to improve opportunities for both small business/entrepreneurs and our community. We rely on table fees, your support through fundraising events and grants and this goes right back into the Market so that we can offer our vendors and community more opportunities.
We are proud as a member of FMNS and through the funds we collect to invest that back into the Market.
We offer our vendors many training opportunities and ways to improve their business at low or no cost to them
With partnerships, grants, volunteers and fundraising, we are able to grow and complete projects to enhance the Market and community
examples are: New year round building, dome renovations to the kitchen (more renos coming to the kitchen & bathrooms soon), Market kitchen & appliances, heaters for the dome, Giving Garden, new tents, new tables, new stage for events and more!
Due to your support of fundraising events, we are able to keep our vendor fees low lifting barriers to effective business for our vendors. We are able to develop sustainable projects and initiatives.
3. We are community minded.
Now that most of our really big projects are done, we have turned our attention to ways we can make increasingly meaningful contributions to our community by forging partnerships with other organizations also dedicated to improving our community. Please stay tuned, we hope to have some great announcements on some exciting new programs and initiatives very soon!
Want to find more ways to be involved? We are working on it and will hopefully have something to tell you later on this season!
None of this could happen without you or your support. It’s important you come out and support your Market and vendors as much as you can! Your support comes full circle back to the community!
From the early age of 3, Josiah Pratt set off on his musical career. Natural ability will only take a talented artist so far, but a strong will and determination has helped push this young man forward and continues to drive his development and success.
Playing a range of music from classic favourites like the Beatles right through to today’s artists like Ed Sheeran, Josiah’s acoustic style has something for everyone!
We look forward to welcoming Josiah and having him perform for us at the Market a few times this season!
It’s spring and one of the first signs of the season is when we open the Dome, our seasonal 2nd building!
Your vendors start gradually returning to the Market over the next month leading to our Peak season kick off on May 19th! Be sure to visit vendors in both buildings and be sure to look over the next months as vendors will shift locations as more return!
So now you’re thinking to yourself, “Well that’s great and I love scavenger hunts and all, but I would just really like to know…where’s my vendor?!”
Well, while we don’t have an app for that, we sure do have a spiffy new tool for you! We have invested in a software program designed specifically for Farmers Markets. We are the first Farmers Market in Nova Scotia to get this up and going, so we’re pretty excited! Our friends over at MarketWurks (thanks, Chris and team!) have been working hard to get this up and running and we’re finally at the point we can tell you about it!
Now when you go to our website, you can click on Who’s at the Market. There, you will find two options, one option is Market Maps, and the other is a complete listing of currently approved 2018 Vendors.
But wait, there’s more!!
We have a new YouTube Channel! Be sure to subscribe and there. We will be uploading our popular Facebook Live videos there and we have some exciting uses for the channel coming up this season too!
And we’ve done a video showing you how the new map and vendor features work. It’s my first video so be a kinder and gentler viewer. I promise to pick up my game, but hopefully it will shed light on the new feature!
Here’s the video:
And there’s still more!!
Did you know we have a newsletter too? Yup, that’s right! Stay in the know and keep up to date with the Market and all the happenings!
Sign up below to be included as a Market supporter!